How I Twitter
I am pretty happy with the process I’ve worked out to review and retweet items at Twitter, so I thought I’d write a blog post about it. I’ll warn you that it may not be very useful if you follow more than a few hundred people (I follow ~180 folks at this point) or if you’re not interested in retweeting items. Otherwise, read on to learn one way to manage your Twitter information overload.
The two tools I rely upon for my Twitter process are the Favorites feature and scheduled posting. I use HootSuite for scheduling, but it’s not the only option out there. (Feel free to share tips about other scheduling tweet tools in the comments.)
First, I open up my Twitter page and load more tweets until I find the last one I read. I prefer to do this from Twitter’s web interface because they load more tweets on the same page — I hate page reloads. Once HootSuite implements this feature (they tweeted me to let me know it was in the works, after I tweeted about it), I will probably do all my Twitter processing from there.
After I’ve found where I left off, I start reading new tweets, marking every item that interests me as a favorite. Sometimes they are things I want to retweet, sometimes they are things I want to reply to, sometimes they are just things I want to hang onto for a while. Whatever the reason, they all get a star. Because tweets are short, this goes pretty quickly, and it lets me briefly drop in on Twitter several times a day to mindcast, catch up, and collect new interesting tweets without it becoming a huge timesuck. For those of you familiar with David Allen’s Getting Things Done, this is fairly analogous to the “Collect” step in the GTD workflow process.
After a day of collecting tweets, I review them. I read all the links that interested me and decide which ones to keep starred for later retweeting. I un-star the ones I decide I don’t want to retweet. I handle @replies as I come to them, posting them in real-time rather than on a schedule, and un-star them as well. I will note that sometimes Twitter doesn’t like a lot of starring and un-starring, and sometimes stuff doesn’t get un-starred when I want it to, but it’s more a nuisance than a big problem. Because this step requires me to read external articles, it takes more time, sometimes a couple hours if I have a lot to read and have things distracting me. There are some similarities here to the GTD “Process” workflow step. @Replies are “do it” items, retweets are “defer it” items, other interesting tweets are either kept starred for reference or unstarred if I decide they’re not so compelling after all.
At this point, everything left in my favorites is either something I want to hang onto for a while or something I want to retweet. Time to schedule! I like to schedule my retweets to occur throughout the day between the hours of 6am and 8pm (Pacific Time). Frequency of posts depends on how many items I want to retweet; if I have ten items I might schedule them an hour apart, if I have more than that, the frequency may be more like 30-45 minutes. I try to keep my retweets to under 20 items a day. I also like to stagger posting times so they’re a bit random. I think if I scheduled all my retweets for a specific time, say, 15 minutes after the hour, it would seem a lot more robotic, and I want to avoid that. I am a real person tweeting, after all! I’m just doing it in a way that keeps Twitter from taking over my life. =)
If I only have a handful of collected tweets, I combine the review and retweet steps, scheduling posts as I come to them. Otherwise, for larger quantities, keeping these steps separate is definitely more efficient — after reviewing all your collected tweets, scheduling the ones you want to retweet only takes a few minutes.
When I started using this process, I was processing my retweets in the morning, but I’ve found it actually works better for me in the evening, after a day of collecting tweets. I can set aside an hour or two to read links, scheduling retweets to happen the next day.
What I like about my process:
- I can repeat the Collect step as many times as I want before I schedule retweets.
- Collecting tweets is not a huge demand on my time, so I can do it in short bursts throughout the day.
- I like the lag that is introduced by reviewing in the evening — tweets get to live another day by scheduling them to retweet the next.
- Intentionally introducing lag also means I can take a day off from scheduling retweets without feeling like a slacker.
- Interspersing mindcasts and @replies in real time keeps me from seeming like a robot.
- I love the fact that scheduling tweets for the following morning means I’m posting on Twitter before I even get out of bed! =D
So, how do you Twitter? I’m particularly interested in learning how all of you people following thousands of other people manage it. =)
Category: Social networking

June 3rd, 2009 at 3:22 pm
I do some of what you do, too - market favorites chief among them. I also retweet posts on the spot rather than marking them to check later.
As for following more people, Jesse Newhart has a great video tutorial on his site about how he follows 15,000 people. He uses Tweetdeck (as do I) in his example, but there are other Twitter clients (for Mac and Windows) which can help, as well. I don’t use Tweetdeck exactly like he does, however. I use it mostly because I find the Twitter.com interface so clunky.
If the URL didn’t come through properly due to my HTML attempts going awry (or even if it did work), here’s a shortened version:
http://bit.ly/13rmog
June 3rd, 2009 at 4:37 pm
Hi Greg! Thanks for the link to Jesse’s video, and for leaving a comment. =)
The biggest thing keeping me from using TweetDeck is the fact that it’s an Adobe AIR application. I hate having to download a runtime environment in order to run applications — it’s the same reason I’m not a fan of Java. The few AIR apps I’ve tried were slow and frustrating.
That said, I’m intrigued by PeopleBrowsr, since they let you group tweeters like in TweetDeck via a web-based interface. I am considering migrating there, I need to investigate the features more first.
I also agree the Twitter interface is clunky, which is why I mostly use it for catching up and marking favorites. I forgot to mention in my post, another reason why I use HootSuite is because, like many Twitter clients, it makes retweeting as easy as clicking a button. I don’t understand why Twitter hasn’t added a retweet button to their UI.
June 5th, 2009 at 3:28 pm
I have a similar way of working with my tweets–using favorites and such. I haven’t scheduled tweets, though–something I may look into. I do almost everything on the web, though–so I know I’m not being as efficient as I could be! I only follow 135 right now–as I follow more I know I’ll need to find a better way…